Lyca Radio has confirmed that it will officially be launching in Greater Manchester at the end of April.
The move comes after the group acquired Asian Sound Radio in December last year.
The new station – Lyca Radio – Greater Manchester will reference its history in the new strapline: “A New Asian Sound For The North West of England.”
It will also continue to tell listeners that it was previously known as Asian Sound Radio.
“We are super excited to be finally launching Lyca Radio in the North West of England region. Since we took over from the previous owners of Asian Sound Radio, we’ve been welcomed with open arms by listeners and advertisers,” said Raj Baddhan, CEO of Lyca Media.
Steve Whitt to mwcircle iog (2024-04-11)