Oldies Returns To AM Dial In Allentown-Bethlehem Market.
Hits of the 60s and 70s from the Beatles, the Bee Gees, the Four Seasons the Grass Roots and Elvis Presley are back on the AM dial in the Allentown-Bethlehem, PA market. iHeartMedia flipped WSAN to “Real Oldies 1470,” ending a two-year run as an all-podcast station.
“I am super excited to bring back 60s and 70s hits to the Lehigh Valley, this is the music that originally aired on 1470 when it was new,” Senior VP of Programming Craig Stevens said in a release. “This fills a musical void and I am confident it will be well received.”
Stevens will also anchor mornings on the station that also features Christie James (10am-3pm), Nick Donovan (3-7pm) and Jeffrey T. Mason (7pm-12am).
“The music is timeless and sounds perfect on the radio, whether it’s in your car or on a smart speaker,” Jeff Hurley, Executive VP of Programming added. “These songs deserve a spot on your radio and we’re happy to provide it to the listeners of the Lehigh Valley.”
WSAN follows KABQ Albuquerque (1350) in moving away from the all-podcast format. The station is currently playing all-Christmas music as “Santa 1350,” with a new format expected to debut after the holidays. The moves turn attention to iHeart’s final all-podcast format. Unlike the other two, WEBG Erie, PA (95.9) is on the FM dial.
http://www.insideradio.com/free/oldies-returns-to-am-dial-in-allentown-bethlehem-market/article_c0af96d0-5463-11ec-9466-b37e743cc675.html
Inside Radio (2021-12-03)