United States

WAUK 540 WI format change.
Yet another format change here in the Milwaukee market.
Last week, 540 WAUK AM dropped their sports talk and syndication of ESPN and switched to Progressive talk/Liberal talk radio. The station for the time being is rebroadcasting all programming from progressive talk radio 1580 WTTN from the Madison WI market. WAUK will eventually begin local news/talk shows focusing on Wisconsin topics with a liberal prospective along with other nationally syndicated shows. They are branding themselves as the “Sha” named after the city of their new future studios in Waukesha.

Matt Kickbush, Milwaukee to WOR iog (2022-01-10)