Forever Media will flip Classic Hits “Wilbur 1270” WLBR Lebanon PA to Conservative Talk on Monday, March 15.
WLBR will continue to feature its local morning show hosted by Laura LeBeau from 6 to 9am. The rest of the the weekday lineup will include the following syndicated talkers: Mike Gallagher from 9am-12pm, Dan Bongino from 12-3pm, Ben Shapiro 3-5pm, Michael Knowles 5-6pm, Dave Ramsey 6-9pm, Ken Coleman 9-10pm, Jim Bohannon 10pm-1am, and Red Eye Radio overnight.
WLBR will continue to also carry Philadelphia Phillies baseball, Penn State football and high school football and basketball. The format change marks a return back to what WLBR presented until Forever took over the station and debuted the “Wilbur” brand in April 2020.
The station, which serves portions of the Harrisburg/Lebanon/Carlisle market, had a 0.8 share in the January 2022 Nielsen Audio ratings.
Lance Venta, RadioInsight (2022-03-11)