United States

As iHeartMedia flipped dozens of its stations across the country today to Christmas music, one newcomer joined the ranks dropping its regular brand in the process.

Hot AC “103.9 Kiss-FM1450 WSDV/103.9 W280EV Sarasota FL went all-Christmas at 5pm today as “103.9 Santa-FM“. The station had its first foray playing holiday music in 2021 where it went to a split identity keeping its regular format during the daytime, but playing “Kissmas” music on evenings and weekends.

Lance Venta, RadioInsight (2022-11-11)