As iHeartMedia flipped dozens of its stations across the country today to Christmas music, one newcomer joined the ranks dropping its regular brand in the process.
Hot AC “103.9 Kiss-FM” 1450 WSDV/103.9 W280EV Sarasota FL went all-Christmas at 5pm today as “103.9 Santa-FM“. The station had its first foray playing holiday music in 2021 where it went to a split identity keeping its regular format during the daytime, but playing “Kissmas” music on evenings and weekends.
https://radioinsight.com/headlines/245017/santa-fm-arrives-in-sarasota/
Lance Venta, RadioInsight (2022-11-11)