Exclusive: iHeartMedia will be adding an eighth brand in Washington DC to start 2023 as the company has entered into an LMA with Potomac Radio Group to operate 1190 WCRW Leesburg VA starting Wednesday, January 4, 2023.
WCRW has begun running promos announcing the impending end of its Brokered Ethnic “New World Radio” programming. New WTSD call letters will take effect with the LMA. No word yet on format plans for the station.
WCRW operates with a directional 50kW daytime and 1.2kW night from northwest of Washington. The former 1200 WAGE upgraded in 2011 to serve the entire Washington market after shutting down 1190 WBIS Annapolis MD.
The LMA will last for three years with iHeart also having an exclusive option to purchase the station during the term of the agreement. iHeart acquired 1120 WUST Washington from Potomac Radio Group in 2020 for $1.2 million to serve as the Washington outlet for its “Black Information Network“.
Lance Venta, RadioInsight (2022-12-30)