Bonneville Denver is combining all of its Sports properties under a new “Denver Sports” umbrella.
The new brand will encompass programming from “104.3 The Fan” KKFN-FM Longmont, “ESPN Denver 1600” KEPN/KKFN-HD2, and KKFN-HD3 which airs University of Denver play-by-play as well as podcasts and local video programming. The DenverSports.com and Denver Sports app and related social media will replace KKFN’s brand as the primary brand atop the cluster.
The move follows similar rebrandings at Bonneville’s Sports properties in Phoenix, Sacramento, and Seattle to emphasize the market name.
Lance Venta, RadioInsight (2023-01-03)