United States

Billy Buck’ Blevins’ Signal Hill Media Partners continues to expand across western North Carolina as the company acquires Country 1250 WBRM/103.9 W280FP Marion and Oldies/Talk 590 WCAB/100.9 W265DW Rutherfordton NC from Todd Fowler’s Skyline Media in separate deals for $275,000 and $477,500 respectively.

Both deals include Time Brokerage Agreements ahead of closing. The one for WBRM/W280FP took effect last week leading to the station moving from “Natural Country 103.9” to Classic Country “Bigfoot
Country 103.9
“. Dan Deaton will continue to host mornings.

Signal Hill will begin operating WCAB/W265DW on October 1 at which point it will flip to Classic Country as “Pure Country“.

Signal Hill Media Partners also operates Classic Country 550 WAME/92.9 W225BD Statesville NC and “96.1 The Bear” 1350 WZRM Black Mountain/96.1 W241DD Asheville and provides programming to Oldies “Z102.5” WEZG-LP Statesville.

Skyline Media had acquired WBRM/W280FP in 2020 for $125,000 and added WCAB/W265DW last December for $450,000.

Lance Venta, RadioInsight (2023-09-13)