United States

Beasley Media Group is expanding its Spanish Salsa based “Playa” format to six additional markets.
The company describes the brand as “Salsa and More” with a “variety of artists, including Marc Anthony, Enrique Iglesias, Juan Luis Guerra and more” providing “the ultimate beach experience of traditional rhythms and heritage of the music that was born across Caribbean in countries like Cuba, Puerto Rico, Dominican Republic and Colombia”.

Currently heard on “Playa 99.3” WWCN Fort Myers Beach FL and in Tampa on 106.9 W295CF St. Petertsburg/103.1 W276CX New Port Richey/92.5 WYUU-HD2, the Playa brand will now be heard on 860 WAEC Atlanta where it replaces Christian Preaching “Love 860” and on the following HD subchannels: 95.1 WNKS-HD3 Charlotte, 105.1 WMGC-HD2 Detroit, 96.3 KKLZ-HD2 Las Vegas (NuTune Country moves to KXTE-HD2), 102.9 WMGK-HD3 Philadelphia, and 96.9 WBQT-HD2 Boston.
“Playa” continues Beasley’s recent roll-out of brands across multiple markets along with Podcast Radio in four markets and NuTune Country on seven HD subchannels.

Lance Venta, RadioInsight (2023-11-15)