Seven Mountains Media’s 1270 WLBR Lebanon PA is stunting with a wheel of formats as it prepares to launch a new format and FM simulcast.
Among the brandings heard during the stunt have been “Easy 1270”, “Disco 1270”, “Hippie 1270”, “1270 The King”, and “1270 The Alternative”.
It is expected that the station will eventually launch a new identity as Classic Hits “Wilbur 99.7” resurrecting the format heard on WLBR from April 2020 to March 2021. The 99.7 signal is the former 99.3 W257DI Reading, which has completed its move to Lebanon on the 99.7 frequency from the tower of Temple University’s 90.7 WRTL Ephrata.
Original Report 12/5: Seven Mountains Media’s market revamps have reached Lebanon PA.
News/Talk 1270 WLBR moved to Christmas Music on November 30 ahead of a post-Christmas format change. Laura LeBeau remains in mornings from the previous format. The move continues the company’s trend of removing spoken word formats from each of its markets as WLBR was the last of the Talk stations that Seven Mountains acquired from Forever Media last year retaining its format.
https://radioinsight.com/headlines/261844/wlbr-moves-from-talk-to-christmas-music-wfvy-revamps-on-air-lineup/
Lance Venta, RadioInsight (2024-01-01)