Learfield’s Badger Sports Properties has announced a deal with Good Karma Brands for University of Wisconsin sports to move to News/Talk 620 WTMJ and Sports “ESPN 94.5” WKTI Milwaukee after over a decade on iHeartMedia’s 920 WOKY and 97.3 WRNW.
WTMJ and WKTI both will carry Wisconsin football. WTMJ will also carry men’s basketball and women’s volleyball. All other sports will be heard on the ESPN Wisconsin, WTMJ and Learfield’s Varsity Network apps. In the university’s home market of Madison, the broadcasts will remain split between iHeart’s “Fox Sports 1070” WTSO, News/Talk 1310 WIBA and Classic Rock 101.5 WIBA-FM.
More here https://radioinsight.com/headlines/366796/university-of-wisconsin-sports-returns-to-wtmj-wkti/
Radio Insight (2026-07-23)