United States

Seven Mountains Media is stunting with a loop of N’Sync’s “Pop” on its recent acquisitions in the Susquehanna Valley: 930 WHLM Bloomsburg, 1280 WBWX Berwick, 94.7 W234BH West Hazleton, 96.3 W242BY Berwick, 104.3 W282CO Bloomsburg, and 105.5 W288DF Danville PA.

The stations are promoting the launch of its new permanent brand on Tuesday, September 6 at 10:00am while redirecting listeners of the former Full Service Oldies format to new sister Classic Hits “Hanna Radio” 92.3 WHNA Riverside/106.1 WNNA Beaver Springs/97.5 W248DK Bloomsburg.

WHLM signed-off its former format at the end of August 31 with Billy Joel’s “Movin Out” and Supertramp’s “Goodbye Stranger” wrapping up its former programming. Former owner/morning host Joe Reilly had concluded his 50+ year radio career that morning with Seven Mountains closing on its $450,000 acquisition of the stations.

Lance Venta, RadioInsight (2022-09-04)