Tide adds AM in Tuscaloosa.
Townsquare Media Sports “100.9 The Tide” W265CG Tuscaloosa AL has moved its originating signal from 92.9 WTUG-HD2 Northport to 1230 WTBC Tuscaloosa.
Classic Country “Catfish 100.1” W261BT has its origination move the opposite direction from WTBC to WTUG-HD2. The swap was likely done to improve national ad sales for the Sports brand as buyers give more credence to translators originating from an analog signal than HD subchannel. The Tide had a 1.2 share in the Spring 2023 Nielsen Audio Ratings, while Catfish had a 0.6 share.
Lance Venta, RadioInsight (2023-10-12)